Apple CEO Tim Cook Addresses The iPad’s Continued Lack Of Sales Growth


During today’s earnings call for Apple’s fiscal Q4 2014, CEO Tim Cook took time to address the iPad’s performance at length. Cook referred to a lot of the general kinds of negative feeling around iPad performance circulating around media and analysts, and brought up his own perspective on the product category.

“I take a step back on iPad,” he said. “I know that there’s a lot of negative commentary in the market on iPad, but i have a sort of different perspective on it […] We’ve sold 247 million over the first four years, that’s more than we sold over the first four years of iPhone.”

“To me, I view it as a speed bump, not a huge issue,” he added, referencing the lack of growth year-over-year for iPad during the past three quarters. “That said, we want to grow, we don’t like negative numbers on these things.”

Cook said…

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