During today’s earnings call for Apple’s fiscal Q4 2014, CEO Tim Cook took time to address the iPad’s performance at length. Cook referred to a lot of the general kinds of negative feeling around iPad performance circulating around media and analysts, and brought up his own perspective on the product category.
“I take a step back on iPad,” he said. “I know that there’s a lot of negative commentary in the market on iPad, but i have a sort of different perspective on it […] We’ve sold 247 million over the first four years, that’s more than we sold over the first four years of iPhone.”
“To me, I view it as a speed bump, not a huge issue,” he added, referencing the lack of growth year-over-year for iPad during the past three quarters. “That said, we want to grow, we don’t like negative numbers on these things.”
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